Shami is a communications professional with eight years of experience influencing consumer behaviours. She has a rich background in branding, storytelling, digital media, and content strategy. She has worked for Australia’s top broadcasters SBS and ABC, viral news outlet BuzzFeed, and across Australia’s official marketing campaigns for the Eurovision Song Contest (2016-2018), Sydney Mardi Gras Parade (2016-2019), and the FIFA World Cup (2018). Shami’s core strength is knowing how to communicate any concept in a way that is best understood for an intended target audience.

Shami has developed a multi-disciplined background, having worked professionally as an accountant, a newsroom journalist, in digital marketing, consulting, and in the performing arts. It is the cross-application of these experiences that gives Shami her edge as a communicator and the finesse to manage a range of stakeholders.