James Martin Frost (born 22 August 1986, Cowbridge, Wales) is the guitarist, keyboardist and backing vocalist of Welsh band The Automatic,^[1] and guitarist and backing vocalist for Cardiff-based band Effort. As well as his musical duties for The Automatic, Frost has also directed two of the band's music videos and their tour video diaries.^[2][3] He currently resides in Cardiff, Wales.